Giulia Torriani
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FAD
FAD
Year
Year
2024
2024
Client
Client
FAD
FAD
Role
Role
New campaigns
New campaigns
The objective of FAD Joventud is to support families in dealing with their children's problems related to drug use, violence, mental health and technology use.
4 out of 5 young people between 15 and 29 years old spend an average of seven hours a day in front of a screen and this increases the risk of compulsive screen use. With this campaign we want to launch 3 main messages to educate the proper use of technology and help parents to understand their children's world.
The objective of FAD Joventud is to support families in dealing with their children's problems related to drug use, violence, mental health and technology use.
4 out of 5 young people between 15 and 29 years old spend an average of seven hours a day in front of a screen and this increases the risk of compulsive screen use. With this campaign we want to launch 3 main messages to educate the proper use of technology and help parents to understand their children's world.


Fashion
Fashion



Banning is not the solution
Banning is not the solution
Banning is not the solution
Prohibiting the use of technology does not solve the problem; on the contrary, it may lead younger people to hide and not share part of their technological world with their parents.
Prohibiting the use of technology does not solve the problem; on the contrary, it may lead younger people to hide and not share part of their technological world with their parents.
Prohibiting the use of technology does not solve the problem; on the contrary, it may lead younger people to hide and not share part of their technological world with their parents.
Prohibiting the use of technology does not solve the problem; on the contrary, it may lead younger people to hide and not share part of their technological world with their parents.
Accompany your children
Accompany your children
Accompany your children
Accompany your children
Discover with them their digital world, their passions and their interests. Be part of their reality.
Discover with them their digital world, their passions and their interests. Be part of their reality.
Discover with them their digital world, their passions and their interests. Be part of their reality.
It's everyone's task
It's everyone's task
It's everyone's task
Helping kids avoid the dangers of technology, control the digital world and reduce its use is a task not only for parents, but also for the community around them, teachers, friends, content creators etc.
Helping kids avoid the dangers of technology, control the digital world and reduce its use is a task not only for parents, but also for the community around them, teachers, friends, content creators etc.
Helping kids avoid the dangers of technology, control the digital world and reduce its use is a task not only for parents, but also for the community around them, teachers, friends, content creators etc.