Giulia Torriani
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B100 ABANCA
B100 ABANCA
Year
Year
2024
2024
Client
Client
B100
B100
Role
Role
New brand
New brand
B100 is the new digital banking part of ABANCA for people who care about their health and the health of the planet. By launching B100 we created a new online banking model called Healthy Banking on which we based the entire brand launch.
B100 is the new digital banking part of ABANCA for people who care about their health and the health of the planet. By launching B100 we created a new online banking model called Healthy Banking on which we based the entire brand launch.
Fashion
Fashion
B100 - Lauch
B100 - Lauch
B100 - Lauch
“We are looking for the first 4,000 people who want to live 100 years or more.” For the launch of B100, we convened these people and recopiled the best responses and thoughts on what it means to them to live 100 years, how they would like to live them, with whom...
“We are looking for the first 4,000 people who want to live 100 years or more.” For the launch of B100, we convened these people and recopiled the best responses and thoughts on what it means to them to live 100 years, how they would like to live them, with whom...
“We are looking for the first 4,000 people who want to live 100 years or more.” For the launch of B100, we convened these people and recopiled the best responses and thoughts on what it means to them to live 100 years, how they would like to live them, with whom...
“We are looking for the first 4,000 people who want to live 100 years or more.” For the launch of B100, we convened these people and recopiled the best responses and thoughts on what it means to them to live 100 years, how they would like to live them, with whom...
Pay To Clean
Pay To Clean
Pay To Clean
Pay To Clean
With each payment, less plastic. B100 donates 25% of the revenue derived from their Pay To Save cards to help decrease marine contamination. So what better moment to introduce Pay to Save than when choosing how to clean?
With each payment, less plastic. B100 donates 25% of the revenue derived from their Pay To Save cards to help decrease marine contamination. So what better moment to introduce Pay to Save than when choosing how to clean?
With each payment, less plastic. B100 donates 25% of the revenue derived from their Pay To Save cards to help decrease marine contamination. So what better moment to introduce Pay to Save than when choosing how to clean?
Move To Save
Move To Save
Move To Save
Every step, more savings. This is what B100's Move To Save challenge is based on. To communicate it, we belnded in with fans of the Paris Olympics and supported our compatriots with specially designed messages.
Every step, more savings. This is what B100's Move To Save challenge is based on. To communicate it, we belnded in with fans of the Paris Olympics and supported our compatriots with specially designed messages.
Every step, more savings. This is what B100's Move To Save challenge is based on. To communicate it, we belnded in with fans of the Paris Olympics and supported our compatriots with specially designed messages.