What if people were able to keep reading the first episodes of the next season? With absolutely no waiting time.

Through last years less and less people read books and therefore less books are printed so Penguin, in order to engage with readers on a deeper level and push them to read more, wants to play with their content in formats not traditionally associated with books.

We all binge watched a show at least one time in our life and we all know that sense of frustration when we reach the season finale, everything gets to an end and you have to wait too much time to watch the next season.

With Binge Reading we will use people's curiosity to motivate them to read, giving them what they want most of all, so making available the first episodes of your favorite bingable shows on Penguin's website in book.